Moreover, Ives’ pricing is on the lower end of the scale, given that several insiders have tipped a $200 price increase for the iPhone 15 Pro Max. While upgraders eyeing up the iPhone 15 Pro models will no doubt be disappointed at the news of price increases, the writing has been on the wall for some time. Ives also says that prices for the iPhone 15 and iPhone 15 Plus will be unchanged, coming in at $799 and $899, respectively. Both prices represent a $100 increase compared to their predecessors. In an investor note seen by MacRumors, Wedbush analyst Dan Ives claims that the iPhone 15 Pro will start from $1,099, with the iPhone 15 Pro Max coming in at $1,199. Yes, it’s the perfect Apple trap: the range’s starting prices are reasonable, but spend more and you’ll get a lot more.Ġ9/09 Update: Another prominent industry figure has added his voice to the claims Apple will introduce higher prices for the iPhone 15 Pro and iPhone 15 Pro Max. Battery life should also get a big boost. In contrast, Apple is going all out with the iPhone 15 Pros: record-breaking bezels, new chassis material, Thunderbolt 4 USB-C ports, the first 3nm smartphone chip in the A17 and the Pro Max’s aforementioned periscopic zoom camera. That means an A16 chip, Dynamic Island design, and a 48-megapixel camera. So what are the differences, and are they worth paying for? You’ll have to wait for reviews to answer the second part of this question, but as has become custom in recent years, the standard iPhone 15 models will essentially be new versions of the iPhone 14 Pro for lower prices. At the same time, Apple can increase the average selling price of its iPhones from the Pro increases, just as the rest of the smartphone market is suffering its largest-ever decline. With the new prices, an iPhone 15 Pro will cost $300 more than an iPhone 15, and the iPhone 15 Pro Max will cost $400 more than the iPhone 14 Plus.Įven spread across a long carrier contract, these figures will be enough of a difference to make upgraders think twice. Since Apple has similar profit margins across all iPhone models, it would prefer to even out demand to benefit its supply chain. Periscope lenses use a mirror so the lenses can be mounted sideways inside the phone to reduce the.
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